I’m on a train right now headed to San Diego to visit some family. Of course I overheard a man talking about his company and the fact that he was having a blog designed, but didn’t really now how it could benefit his business. Here is a small list of why businesses should be blogging:

• Blogs are the cheapest marketing on the planet
• …and the most far reaching. Take your business global for dirt cheap
• More traffic
• More repeat traffic
• Find new markets – blogs have the longest tails on the planet
• Google will love you
• Create dialog with your clients, between your clients
• Find hidden opportunities – see find new markets above
• Become an authority in your industry
• Blogging/writing about your business forces you to think about your business, target market, strategy, how to communicate on a global scale, branding, etc.
• Your articles and web pages can be emailed, bookmarked and passed around the net
• Adds a face and personality to the business
• Make your compnay live and breath on the internet
• Brand yourself/company
• Show your photos/music/art/products
• Share your company philosophy
• Challenges you to find news about your industry so that you can blog about something
• Blogging is just starting to catch on in the corporate world so you are actually ahead of the curve
• Take advantage of virtual word of mouth marketing
• It's easy

Let me know your thoughts.

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